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How to build products that work across markets and users?

Achieving product/market fit in one region is a milestone. Replicating that success globally is an entirely different challenge. In this webinar, we’ll explore how product teams can build with global relevance in mind without losing local nuance.

We'll cover:

  • How to evolve your product and messaging to align with different cultural expectations and change in user behaviour
  • The most common missteps companies make when entering new markets
  • Why local onboarding and signup flows matter and how to optimise them
  • Benchmarks and signals to track whether you’re actually achieving product/market fit abroad
FREE
15th May
US 12PM EST
US 9AM PST
EU 6PM CEST
BST 5PM BST

How did the global Eventbrite team drive global product/market fit in their recent rebrand?

In episode #01, we're meeting Global App Testing friend and client Veronica Di Martino to learn how the Eventbrite rebrand and product redesign was rolled out across their 89 million users. 

Told from the perspective of their localization department, we'll take a close look at product/market fit and what the process of ideation, launch, and validation looked like. 

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Examples of driving local product/market fit from Walmart and eBay

Next, we'll speak with Ini Adesiyan, a former GAT webinar speaker. Ini is a Sr. Product Manager at Walmart and has previously worked at eBay. We'll be asking her how she interprets the challenge described in the webinar and how she applies that understanding to her work at Walmart.

400

Our speakers

Adam
Adam Stead

Head of Marketing

Victoria
Veronica Di Martino

Head of Localization

Ini
Ini Adesiyan

Senior Product Manager

15th May - 5PM BST | 12PM EST

Register for this episode

  • We'll send you a calendar invitation

  • We'll remind you when it's about to start

  • We'll send you the recording afterwards