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Drive strategic goals Product-market fit Optimize for growth Confident releases Troubleshoot issues
Build critical test scenarios Build an environment Payment tests Localized tests Identity & KYC tests Accessibility tests GenAI & Prompts
Leverage a global testing approach to increase your local revenue. Here’s how
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Test your go-to-market in
the messiness of real life

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Trusted by marketing teams in extraordinary businesses

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Listen: how you can use global user feedback to drive growth

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Drive adoption and market share across 190+ markets

Deliver products and campaigns that work for local users with deep local intelligence and a full grasp of "real-life" blockers to adoption.

Partner with us
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Local competitor visibility

Understand your local market position to drive local market share.

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Seamless local launches

Ensure that your launches end in widespread user adoption.

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Deeper user segmentation

Personalise your experience more deeply to pinpointed user cohorts.

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Continued user growth

Find new angles to continue your user growth journey. 

Get total confidence in your excellence
across every factor to affect users

Delight & marketing

Test campaigns and content 
to drive user delight

Gauge sentiment of local user groups to enhance user delight

Ask your users what they think! Whether you're focused on testing content or iterating with your propositions, our unique targeting capabilities make it easy to build your custom audience and generate commentary.

  • Preference test against competitors
  • Run a targeted survey 
  • Check your content for sentiment 
  • Test translations by accuracy, appropriateness
  • Identify offensiveness risks 
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For one client, we surveyed responses to different GenAI personalities in different countries, to ensure the app’s billion plus users would get an experience they loved well before rollout. 

User experience

Ensure a seamless local UX
to maximize local growth

A product that feels like it's been built for you

As products become more complex, the operational burden of ensuring perfect user experience becomes greater. Checking in-real-life is essential to cover every touchpoint:

  • UX and Usability commentary
  • Issues which could impact a signup
  • Post-localization design issues
  • Content, translation, offensiveness issues
  • Things not working as expected in real life
Usability testing
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User experience really is everything. For some clients, we ensure that every element of the user experience is peccable before local launches, from content through to technical issues.

Functional & technical

Get tough on technical blockers
to user acquisition

Don't let a tech failure stop users from buying

Running real-life technical QA is an essential step to makesure your product is working properly for local users everywhere that it's live.

  • Localization technical problems
  • Network issues and errors
  • Access blockers 
  • Payment issues
  • Issues with forms 
Functional testing
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Our heritage is a QA-first organization. Internationalization and localization bugs and errors can be significant, including an issue with localized checkout which recently cost a client $735K!

Product-market fit

Test your propositions and 
core product assumptions

A deeper foundational understanding of users can deliver better product-market fit

Global App Testing helps to test product-market fit across 190+ countries and territories with our suite of dedicated services.

  • Pulse checks in 190 markets
  • Competitor benchmarks
  • User demographic reports
  • Long-term strategic alignment
Product-Market fit
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We believe product<>market fit is the most important facet of a product’s success. For some of the largest apps in the world, we help to establish their product works for local users everywhere they’re live.

Product-market fit

Validate your market launch

You can use crowdtesting to establish product/market fit at scale, taking your product to scores of hyper-targeted cohorts, meaning that you can get a "pulse check" without waiting on traditional product-market fit methodologies. 

Product/market fit
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Americas
US
United States
BR
Brazil
MX
Mexico
CO
Colombia
AR
Argentina
CA
Canada
BO
Bolivia
Asia & Pacific
CN
China
IN
India
ID
Indonesia
PK
Pakistan
BD
Bangladesh
JP
Japan
PH
The Philippines
Europe
DE
Germany
FR
France
GB
United Kingdom
IT
Italy
ES
Spain
UA
Ukraine
PL
Poland
Middle East & Africa
NG
Nigeria
ET
Ethiopia
EG
Egypt
GH
Ghana
TR
Türkiye
ZA
South Africa
TZ
Tanzania
See all 192 countries

Unlock a toolbox which enables every stakeholder to deliver continued growth

 

P1-1

Understand your local users better  

Run surveys, product walkthroughs, and other methods of understanding local users.

Let’s go
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Understand your global and local competitors

Investigate your competitors in a local context, rather than a global one.

Let’s go
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Troubleshoot a problem

Identify where you have an issue with your user acquisition what might be causing it

Let’s go
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Ensure your user acquisition spend isn't wasted

Test your local signups to ensure that your local spend is generating growth

Let’s go
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Eliminate "real-life" problems from getting in the way of onboarding, signup 

Bring your product in line with local 

Let’s go
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Improving your NPS and user trust

By targeting different users, you can deliver a more inclusive product. Here's how.

Let’s go
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Test your propositions in any language 

Uncover blockers which are local and real-lfie in their nature. 

Let’s go

Competitor benchmarking report

Understand your local market position with unique intelligence

Get rich, intuitive reports to help you to understand your local competitors. 

Head to reports
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Map flows and terminology

Get your product flows, features, and terminology mapped like-for-like with local competitors.

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Measure preferences

Ask local users directly about their local competitor preferences and perceptions.

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Uncover UX differences

View your competitors as a locallegal entity to get the full picture of their local flows.

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Enriched intelligence

Get aggregated insights from multiple users to build scores according to our cultural compass framework.

Meet the 100,000 people looking to test 
your product

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124,124 Professional testers
+ Up to 1M amateurs


Global App Testing is a community of software testers. Our testers are some of the best, most interesting, hardest-working people we’ve ever had the fortune to work with. 

Meet the crowd
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We’re a services business with a flexible delivery 
approach attuned to your requirements

Perhaps you want a managed service with deeper strategic engagement; perhaps 
you’d prefer the raw data. Either way, we’ve built our services around the essential 
crowd data which matters to you.

Get data via our platform

Our business impact

Get the full overview of Global App Testing business impact – across every touchpoint and perspective.

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Biz impact
User acquisition Product market fit Improved signup rates Confident releases Scaled resourcing Engineering productivity Deeper peace of mind

Get data via our platform

Our people and platform

Dive into the process with Glaobal App Testing – including how our "launch" platform works, how we deploy people, and more.

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Dedicated account management Analyst time Packaging insights Your results Resolvable tickets How the crowd works

Start supercharging your go-to-market today 

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Book a meeting
with a member
of our sales team

We're so excited to talk! Book a short conversation with us, and we can understand your requirements, get you a price, and get started on a bespoke proposal.

Looking to speak to us for another reason? Click here

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Please note that Global App Testing only works with businesses, not individuals – and that investment starts around $10,000

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4.7/5 stars G2
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100K users & growing
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Industry leaders

Read about our offerings to different teams from design to go to market

QA teams Engineering Teams Product Teams Localization teams Marketing Teams

Our favourite content for go-to-market leaders

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Francesca Di Marco: there are tradeoffs between inclsuiveness, accessibility. Here's how I handle them
Read the interview [6 mins]
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Shahzad Sheikh: here are some growth strategies across users

Listen to podcast [26 mins]
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Jean-Baptiste Gehin: here's how we adapted our product offering before going live
Listen to the podcast [38 mins]
PLAY2
Doug Kim: here's a toolkit to make more inclusive products 
Watch the video [6 mins]
PLAY2
Webinar: local user distrust and how to solve it
Watch the webinar [55 mins]
PLAY2
Diego Felix Dos Santos: leverage network effects to drive growth 

Watch the video [5 minutes]
PLAY2
Webinar: how can you increase local product recommendations using Global App Testing
Watch the webinar [55 mins]