Learning Zone

I just couldn’t figure it out. I sat there in amazement as I watched customer after customer come in and out of the salon while I waited patiently. My frustration levels began to rise until I finally left my appointed time and went across the street to get my hair cut.

The last six months of the year always seem to be an interesting time for developers and early-adopters of new devices. This week, Google launched the Pixel 2 and Pixel 2 XL - this time last month we were debating what Apple will reveal in their annual September launch (they blessed us with three new devices, which I’m sure hasn’t passed you by).

When new devices launch for the first time, developers usually scramble to test their app or website on these devices before early adopters of new gadgets find any critical issues that haven’t been picked up on. Apple is moving into a territory now which used to be wholly owned by android fragmentation - they’ve introduced devices which require careful planning between the variations.

You’ve probably been in this scenario before: you’re in a meeting where someone has asked  questions about the metrics you use to assess value in your testing work. Questions, such as, how do you define metrics (and therefore achieve “ROI”) from all the testing activities you’ve implemented? How are these activities attached to business outcomes? Where are the cold-hard numbers?

Today we are excited to have a guest post from Arazoo Kadir, Marketing Manager at Yodel Mobile, an award winning App Consultancy helping businesses achieve mobile marketing success.

There has been lots of exciting news from Apple this month. Along with the iPhone X and iPhone 8 announcements, today, the long anticipated iOS 11 update is finally being released to the public. With iOS 11, comes the brand-new App Store.

As part of a wider mobile strategy, discoverability should be a key focus for app owners. This is particularly relevant for the app stores. A visit to an app store listing should ideally result in a download. With millions of apps available in the stores, discoverability at the right time is imperative. There are plenty of new features app owners should take advantage of to ensure the execution of a successful discoverability strategy for the new iOS 11 App Store.

You’ve just started a brand new role at a company and the very first task you’ve got in front of you, is to implement test automation. Now, this company has never done any kind of test automation and right now is relying on a hodgepodge of methods to test and measure quality. Where do you start and how do you begin such a momentous task? I’m glad you asked. We’re going to be talking about the general, fundamental concepts surrounding test automation - not specific tools or frameworks you need to use because those will vary based on what your organisation’s unique needs.

Continuous testing? Shifting left? What about automation testing? How do all of these things tie together and are they the same thing? The landscape for QA right now can be incredibly confusing and difficult to traverse. Luckily for you we've picked ou the 9 top (in no specific order) articles you need to read to help understand how you can shift left, test continously and improve your QA. 

It's easy to confuse what we do here at Global App Testing with outsourcing. People often come to us and assume that the model is similar. There are some very clear differences between what we do and how a typical model of outsourcing works. Crowdsourced testing is an improvement over outsourcing because of cost, scale and localised insights. We’ll break down how these impact your approach to quality in your organisation.

Have you ever thought about what goes into making text appear on your screen?

Do you know the economic impacts of bugs in your company? Did you know that an hour of downtime due to a bug could cost in excess of $1-$5 million for enterprises or more than $300,000 for SMB's?

Building an app is incredibly hard. Building an app that people love, use a ton and helps grow your company is even harder. Getting close to the perfect app can take some doing. While you may just want to sit down, build an app and hope for the best, you have to invest some time in strategy in order to get it right.