Validate local functionality
Ensure that your software flows work for local users via audits on anything from language, to UX, to functionality.
Understand local contexts
Speak directly to local users and software experts to get advice on payment and other contexts which impact your MAUs.
Identify MAU growth opportunities
Search for high-upside low-action growth opportunities by investigating experiences for specific user groups.
Deliver more inclusive design
Deliver a product which works for a greater proportion of your global user base with global data into your design and quality process.