How GAT helped Carry1st improve checkout completion by 12%
Carry1st is an African gaming and payments platform which recently raised $27M led by Andreseen Horowitz. Below, we spoke to Ankur Mishra, a Senior Payments Manager at Carry1st, who helps to ensure their payments work seamlessly for consumers and gaming companies alike.
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Carry1st gets between two enormous markets. The first is African consumers wanting to pay for their favourite games with local payment methods which are convenient to them. The second is gaming companies who want to reach African consumers but are not set up to cater for the huge variety of payment options.
Enter Carry1st. “We’re integrated with all the major gaming partners; we’re acting as a payment gateway aggregator as well as an online shop," explained Ankur.
Founded in 2018, Carry1st is now available in 7 African countries following a successful Series B. They offer “a hyper-localized experience. There is no need to buy with a card if you don’t want to. We’re able to offer over 120 methods of payment to our users.”
That includes things like bank transfer, crypto, and the thriving number of e-wallets which are popular in Africa, such as Nigeria’s OPay wallet.
- The complexity of testing 120 payment methods
- Testing a hyperlocalized product
- Driving low levels of friction required to encourage purchases
Testing 120 different payment methods
Global App Testing delivered a bespoke solution to Carry1st which was tailored to their needs and requirements.
Real testers, real devices, real payments
After testing as much as they can with automated scripts, Ankur is grateful to use real localized device testing to ensure that the product is working in practice.
"We run a set of test cases in production using real money, real cards, a real bank account a real e-wallet and the real movement of funds. It gives us something that all the sandbox testing can’t – local functional testing on payments in a real environment where we can’t access internal testers."
End-to-end checkout testing across releases and the live product
"We do end to end testing with Global App Testing in production of all the new payments that we introduce," said Ankur. "Plus we use GAT to investigate anywhere we think that the performance isn't where it should be to identify bugs which might be impacting the metrics."
"The end-to-end test cases for all payment flows are extremely value as they give us a full picture of the entire UX, in practice, anywhere in the world."
A 12% increase in checkout completions with some payment types
“There’s been a few extremely valuable defects that Global App Testing has found. It’s been acknowledged by the entire Carry1st leadership”, said Ankur.
“There were a couple of incidents where payments appeared to be cancelled by users but they were actually issues with the iframe loading. From the internal side they looked like genuine user cancellations. Because of the specific pattern of environments these bugs occurred in, the failure rate was low enough that it did not flag as suspicious but high enough that it incurred significant cost.
“The success rate on that payment went from 78% to 90%. There would have been at least $300,000 of daily volume going through that channel.”
A richer understanding of the whole system
“Global App Testing helped me a lot in terms of understanding the end-to-end of the payment method.
"Attaching the videos and recordings of the full session is so valuable. It’s become much easier for me to understand how this payment system works – and for our developers to find where the bugs are – because there’s media with structured environment and location details of every test case."
"I'm able to control the payment operations. Whenever I see issues, I can quickly understand the cause.:
Carry1st lines up their biggest partnership to date
We asked Ankur about Carry1st’s growth plans for 2024 and to our surprise – Ankur responded that he couldn’t tell us.
“We’re planning to extend our business in two more countries this year; but we have new partners coming in and some exciting stuff happening there. This year we’ve integrated into four additional [gaming] partners…. At the end of the year we’ll have two more.”