From online banking to social media, it’s hard to imagine what our lives would be like were it not for mobile apps. The rise of the smartphone has revolutionized our everyday routines, putting a world of information and choice at our fingertips. Whether we’re ordering a takeout, working while we’re on the move, or simply keeping in touch with friends and family.
Research indicates that mobile app usage continues to grow at a remarkable rate. According to one estimate, the number of mobile users around the world is forecast to reach 7.41 billion by 2024. In 2020, meanwhile, the total number of mobile app downloads worldwide hit an astonishing 218 billion, up from 140.7 billion in 2016. This goes to show how integral apps have become in our lives.
But before ordinary users can make use of mobile apps, they have to be tested to within an inch of their lives (metaphorically speaking). They have to be put through a very rigorous testing process in order to ensure not just that they’re user-friendly and reliable on different devices and operating systems—namely Android and Apple iOS—but also that they’re secure, and keep users’ personal information out of the wrong hands.
So, just what is mobile app testing and why is it so important?
In this complete guide to mobile app testing, we’ll examine precisely this question in more detail. We’ll explain what mobile app testing is and discuss the different types of testing to which apps are subject before being released. We’ll also look at relevant use cases, the challenges involved in testing, and some of the tools which testers use.
In short, we’ll cover:
- What is mobile app testing?
- Why is mobile app testing important?
- Mobile app testing use cases
- What to test in mobile applications
- 10 stages of mobile app testing
- Mobile app testing challenges
- Mobile app testing tips and tools
- Using mobile app testing services to get better results
What is mobile app testing?
In short, mobile app testing involves testing apps developed for mobile devices to ensure that their usability and functionality are sufficient ahead of being rolled out to users. This process includes both mobile-specific types of testing—including memory leakage, location, certification, and installation—as well as general testing, such as performance and usability.
Mobile apps must be tested thoroughly to ensure that any bugs or errors that might be present are discovered and can be rectified. The process is often complicated, requiring testers to run through different operating systems, connection types, and so on. These tests can be carried out either manually or via test automation, however.
Types of mobile app testing
Apps must be tested rigorously to provide users with the confidence they need that they’ll be reliable, secure, and user-friendly. If an app is released to users without having been tested sufficiently thoroughly—and, unfortunately, this does happen—it can have serious consequences for the developers.
Users who find themselves lumbered with a buggy, unreliable, or otherwise poorly designed app will quite happily tell people about it. They’ll leave negative reviews in the relevant app store, which can do major damage to the reputation of a developer. Your testing process—including both manual testing and automated testing—must therefore be watertight.
So, this is why it’s essential that developers put their apps through a multi-stage testing process before releasing them. There are three main types of mobile app testing: App functionality testing, real environment condition testing, and non functional testing. In this section, we’ll take a look at each of these in turn.
App functionality testing
Functionality testing is a type of software testing which is used to uncover and eliminate a range of issues.
These include problems in connection speed, discrepancies between different screen sizes, loading and speed problems, unclear or confusing error messages, crashing, and other bugs.
It is also used to test ease of navigation, allowing testers to discover problems relating to ease of use and comprehension.
Types of app functionality test include UI usability testing (including portrait and landscape display modes and languages), cross-platform coverage, and business flows. Functionality testing should use a combination of automated and manual methods, and the sooner this kind of testing commences, the sooner the app should be ready to release to market.
Real environment condition testing
Real environment condition testing is, as the name implies, carried out on real devices instead of on emulators or simulators. It is primarily intended to put the app’s performance parameters to the test, ensuring that it runs smoothly and reliably in spite of any interruptions that might occur. This is obviously important in ensuring the app’s overall dependability.
So, real environment condition testing will cover checks such as background and foreground operation, network condition checks (i.e., how network conditions affect app performance), interruptions such as text messages and incoming calls, and gestures like force touch.
Non functional testing
Non functional testing is a type of mobile test that helps to ensure a particular app works, by testing its non functional aspects. These include performance testing, usability, and reliability checks. These non functional parameters are important to the overall user experience and address areas that functional testing does not cover.
Non functional testing includes security, accessibility, API, performance, and availability testing. The key objectives of non functional testing are to enhance the app’s usability, dependability, stability, portability, and efficiency. It also enables developers to collect data for internal research, as well as improving overall knowledge of product behavior.
Why is mobile app testing important?
As we’ve noted, a mobile app that’s not been subjected to rigorous testing before being rolled out to market is likely to be plagued by bugs, poor design, and other such problems. Developers must therefore ensure that their Android apps and iOS apps alike are thoroughly tested before launch.
The same general principle applies to web applications as well, though there are important differences between the two. In particular, mobile apps tend to attract more users than web apps, so this is something which any mobile testing strategy needs to take into account. Also, they need to work on more devices, which makes testing a more complex affair.
Obviously, when you launch an app, you want as many people to use it as possible. But if your app is riddled with flaws and problems—whether it be lax security or a confusing, buggy design—this will act as a deterrent, causing users to seek out other options instead. Your application must be reliable, user-friendly, and scalable in order to draw users in.
A good QA team is therefore worth its weight in gold when testing mobile applications. They’re an integral part of the software development process, and their ability to test scenarios step-by-step, however time-consuming it might be, can be the difference between the success and failure of your mobile app. This is why app testing matters so much.
Benefits of mobile app testing
It’s worth pausing here for a moment to examine the key benefits of mobile app testing. A lot of hard work goes into developing mobile apps, but if your testing process isn’t as thorough and rigorous as it ought to be, then all that work could be for nought.
By contrast, a robust testing process can avoid a lot of unnecessary problems further down the line.
Stronger user loyalty
The end user, of course, is the most important figure here. You need to ensure that your users have a positive experience of using your apps, so that they stick with it for the long haul.
User loyalty is very rare in the current mobile app landscape, so if you can build a user base that sticks around, you’re clearly doing something right. This will help your business build a good reputation, and encourage users to check out your other apps in future.
Rigorous mobile app testing helps to minimize problems with your app and improve its overall functioning. It tests the app to see how it performs according to specific requirements, including changing Wi-Fi network connectivity or different load conditions. This enables your QA team to address any glitches or shortcomings that might be present.
Enhanced user experience
Perhaps most importantly of all, however, testing can ensure that your app delivers a better user experience and a genuinely accessible user interface. It provides your team with an opportunity to see things from the standpoint of the ordinary user, and work out for themselves just how effectively any app functions.
With mobile app testing, QA teams can really dig into the inner logic that underpins the app, and assess for themselves whether the app itself is meeting the objectives that have been set for it. In addition, they can determine whether using the app is likely to be a straightforward and intuitive affair for the user—or not, as the case may be.
What makes a great mobile app?
When developing one, it’s important to think about what actually constitutes a great, potentially market-leading mobile app. As we know, users are increasingly demanding and can be very vocal when they feel a particular app has disappointed their expectations. Bad reviews can do major reputational damage, so developers must strive to avoid this.
Good performance is the cornerstone of success here. If an app is sluggish, buggy, or simply prone to hanging up, users will grow frustrated, and they won’t hesitate to make that frustration known. You might think you’ve got an incredible idea for an app, but ideas alone won’t cut it: The implementation has to be exactly right. Performance is the priority.
We’ve already mentioned the importance of the user experience, but it’s worth emphasizing again here.
For a smooth user experience, your app needs to have an intuitive design. Your users are busy people, with many demands on their time. They don’t have time to get to know an app inside out simply in working out how to use it. This needs to be obvious from the moment they download and open the app.
However—and there is some irony in this—an intuitive and easy design is precisely the hardest thing to achieve. Nevertheless, when users download an app, they’re generally hoping that it’ll make their life easier in some way. If your app doesn’t meet this particular threshold, users will simply abandon it in favor of something else.
Finally, your app must make it easy for users to provide feedback. Even with the most robust testing process in the world, there will most likely be things that slip through the net.
Let your users help you: Make it simple for them to alert your QA team to any problems they’ve discovered. This will make it much easier to resolve them, as well as reassuring your customers that you’re listening to them, and avoiding any potential reputational damage.
Mobile app testing use cases
When testing a mobile app, it’s especially important that you understand just what you’re testing for. To get this right, you need to have a thorough understanding of what users are looking for from your app.
In other words, what they want and what they don’t want. Armed with this knowledge, you’ll be in a much stronger position to design a market-leading app.
We all use apps, so we all have a reasonably good idea of the difference between good and bad ones. Furthermore, you’ll have noticed how the leaders in each particular market have—without fail—well-designed, user-friendly mobile apps.
In this section, we’ll take a look at some relevant test cases to see what exactly makes a successful app work. Generally speaking our testing use cases relate to consumer-facing mobile apps, selling products.
Sharpening the search algorithm
Search algorithms are, of course, vital to driving conversions and revenues. The easier it is for users to find the products they’re looking for, the more likely they are to actually go through with a purchase. However, if the experience of searching for products is frustrating and time-consuming, many of them will likely take their custom elsewhere.
Your search algorithm, therefore, must be efficient at fetching and displaying relevant items. You must test your algorithm in order to sharpen it up. Experiment with different criteria and multiple ways of categorizing products, in order to determine their relevance to a particular search query. For example, you could rank them according to popularity (i.e. sales), by price, or by users’ past behavior, and previous searches.
There are other strategies you can use to keep users engaged and boost the prospects of completing a sale. For example, instead of presenting users with a message to say “sorry, we couldn’t find any products matching your search term”, show users some other products that might be relevant or of interest to them. Autocomplete is also helpful, saving users time.
Customizing search results
Search results pages are of critical importance, as this is where your customers will discover your products for the first time. Your search results, therefore, need to be as simple as possible to parse and navigate, as well as being as relevant as possible to what it is users are actually looking for.
So, when you’re done tweaking your search algorithm so that it’s optimized to provide users with the most relevant results, you then need to think about your search pages’ design and layout. For the user, the experience of navigating from search pages to the products that interest them should be absolutely smooth.
Try testing the pages’ structure and the manner in which products are displayed. Think about the calls to action that’ll accompany each product (including, for instance, ‘save to wishlist’ and ‘add to cart’).
Experiment with the length of product descriptions displayed, discounts, and any other tags that might be appended to products. This is all about providing users with the kind of relevant information they’ll need in order to complete a purchase.
Optimizing product recommendations
Product recommendations matter a great deal. You’ve probably been there yourself, shopping for one item online, only to be prompted to buy more by product recommendations that look too tempting to miss out on.
Your app’s product recommendation algorithm therefore needs to be very finely tuned as it could drive a lot of extra revenue for your business.
Personalization needs to be at the heart of the matter. Consumers are increasingly coming to expect that their virtual retail experience should be tailored to their individual needs, especially in a mobile-first online retail environment. This means that they can be demanding when it comes to product recommendations; they expect them to be intelligent and relevant.
Your mobile app testing process must take this into account. There are various techniques you can use for maximum optimization. Play around with different algorithms to tweak product recommendations, and use varying criteria, such as new arrivals, trending products, most popular products, highest-rated products, and so on for best results.
Hyperlocal targeting and segmenting
Of late, there’s been a sudden upsurge in demand for hyperlocal deliveries of groceries, food, and various other items. It’s easier for consumers to order these products from the comfort of their home, and to have them brought directly to them, than to venture out to local stores and outlets to buy them in person.
This is something which consumers are unlikely to give up willingly, so demand for hyperlocal delivery via the mobile web is something that seems to be here for the long term. Whether you’re running a retail store or a food outlet, then, you might be able to make a lot of money by tapping into this demand for localization.
As well as targeting consumers directly in their local area, you can experiment with segmentation in order to target segments of the consumer base that might be particularly receptive to what you’re offering. You can use A/B tests offering extra discounts and incentives to customers, or showing off items that might be especially tempting for them.
With the rapid growth in mobile usage, and the concurrent proliferation of mobile apps, developers have had to go the extra mile to distinguish their apps from those of their competitors. One way in particular in which they’ve done this is through the creation of unique in-app experiences, which have proved hugely popular with consumers.
If your app can provide users with experiences which they enjoy and which are convenient, there’s a good chance that it’ll attract (and retain) more users. Indeed, if your app doesn’t offer these kinds of experiences, it’s going to struggle to stand out at all in what is now an increasingly crowded marketplace, where there are legions of apps for users to choose from.
Here, historical data is your friend, as it can help you delve deeper and truly understand what users want. You can play around with different aspects of your app to offer users bespoke experiences tailored to them (such as personalized push notifications). Rather than offering the same to every user. This personal touch can boost conversions and retention.
What to test in mobile applications
With the plethora of mobile apps now available on the market, users have never been more spoiled for choice. But, as we’ve emphasized throughout this guide, apps must be subject to demanding testing before being released. Otherwise, it could have serious negative implications if users are frustrated by shoddy design and unreliability.
So, with that point in mind, you need to think very carefully about what to test as part of your development process. You need to take a comprehensive approach, turning your app inside-out to see whether or not it’s up to the requisite standard. There are four main areas you should concentrate on: App experience, user flow, notifications, and app features.
Here, then, is what your team must be focused on during the mobile app testing process, in order to ensure that the final product meets the level of quality and reliability which increasingly demanding mobile users have come to expect.
When testing a mobile app, your first and foremost consideration should be the overall app experience. The very best apps all have a few things in common. Intuitive design, user-friendly interface, reliability, and unique in-app experiences are foremost among them. So you need to consider how the overall experience provided by your mobile app measures up.
Can users enjoy your mobile app without being driven to distraction? Is it easy for them to find the products and services they’re looking for? How accurate are search results? When testing your mobile app, you must remember that it will, at some point, be picked up and used by real users. You need to ensure that their experience is as straightforward as possible.
User flow is crucial to developing a successful mobile app. If you don’t know what user flow is, then you need to acquaint yourself with the idea, pronto. In short, user flow is the series of actions a user undertakes in order to complete a particular task. So, this could range from posting something on social media to completing a purchase from a retailer.
A variety of factors, therefore, will affect the user flow and overall user experience. Your tests must therefore be centered on the user journey, also taking into account how this is impacted by the use of different devices with their own specific generational capacities. Your automation testing must be designed with this in mind, in order to cover all the relevant bases.
Push notifications are, of course, a regular part of our everyday lives (many times a day, most likely).
These notifications have become an important way for businesses to communicate with consumers, providing information, offers, and alerts of various kinds. As well as personalized content, all with a view to improving the user experience and, ultimately, driving increased sales and revenue.
As push notifications have taken on such importance, then, you must test your app’s notifications in a number of ways. For example, you must test whether notifications are tappable and verify notification redirection (in other words, making sure that they take users to the right place). You should also verify notification receipts when an app is closed or open, or the device is being used.
Mobile apps are packed full of features. This is something that users have come to expect, and makes recent generations of apps particularly technologically complex when compared to their earlier counterparts. Needless to say, this also makes testing a more complicated process, and requires QA teams to undertake even more rigorous tests.
It’s great to have extra features, but it is possible to have too much of a good thing. Testers, therefore, need to ensure that the app strikes the right balance of offering plenty of features, without overloading the app itself or confusing users. An excess of features can, paradoxically, make apps less user-friendly. QA teams must bear this in mind at all times.
10 stages of mobile app testing
As mobile apps grow increasingly advanced, and user expectations also continue to grow, there’s ever greater emphasis on the importance of mobile app testing. What’s clear is that poorly-designed, buggy apps will soon feel the wrath of ordinary users. If you want to avoid this, then your testing process needs to cover all the right bases.
There are 10 main stages of the mobile app testing process:
- Documentation testing
- Functional testing
- Usability testing
- User interface testing
- Compatibility testing
- Certification testing
- Certification testing
- Beta testing
- Localization testing
- Recovery testing
- Security testing.
Let’s take a look at each of them in turn.
1. Documentation testing
Mobile app testing begins earlier than you might think. Right at the preparatory stage, in fact. Documentation testing is a type of non functional testing, which concerns written or pictorial (e.g. diagrams or charts) information describing or reporting on a product’s functions, procedures and results.
This documentation is essential to the ultimate success of the software under development.
If the documentation you have is incomplete, absent, or incorrect in some respects, this is likely to be reflected in the quality (or lack thereof) of the end product. By contrast, thorough documentation testing at the outset of the development process can avoid later problems and the costs—both financial and reputational—associated with them.
So, prior to proceeding with the development of your app, your testers should receive navigational charts, screen layouts, and other documents relating to the design of the app. These must be carefully analyzed for accuracy and completeness; if any discrepancies are uncovered at this stage, they must be resolved before proceeding further with development.
2. Functional testing
Functional testing, in a nutshell, enables teams to verify whether a mobile app does the job it’s intended to do, and works in accordance with the specified requirements.
There are a few factors you must bear in mind during the functional testing stage, including not just the overall functionality of your app, but also its intended user base and the distribution channels you will use.
Functionality testing tests an app’s mainline functions, basic usability, and accessibility, as well as error conditions. With all this in mind, then, there are some basic validations you need to test. These include installing and running the app, testing fields, functionalities, interruptions, user feedback, updates, and device resources.
3. Usability testing
As the name suggests, usability testing involves testing your app to ensure that it provides users with an intuitive and convenient experience.
It is, however, different to user experience testing. Where UX testing incorporates user emotions and preferences, usability testing is purely about how users might use a particular app to reach certain goals. The objective is to determine whether the app is easy to use and meets the needs of users.
There are, then, three basic criteria which usability testing is essentially concerned with: User satisfaction, efficiency, and effectiveness.
These are among the key foundations of a successful mobile app, and usability tests are designed to assess your app according to these criteria. You should also think carefully about beta testing, as your chosen testers should be relevant to the users you intend to target with the finished product
4. User interface testing
Your app’s user interface is the bit that users directly interact with, so getting it right is of the utmost importance. First impressions count. If a particular app doesn’t offer an intuitive user interface that’s easy to get to grips with, it’s safe to assume that most users will give up on it in short order. User interface testing, when done right, can help to avoid this.
User interface testing, as with user experience testing, plays an essential role in putting the app’s visual design and functionality to the test.
Rather than digging deep into the internal logic of the app in question, UI testing concerns itself with the parts the end user will directly interact with. These elements are subject to UI testing in order to ensure that the app is free of bugs and that it looks good, as well as being structurally sound and intuitive.
UI testing must be carried out with the user’s perspective in mind, above all other considerations. It must verify whether or not the app really is easy to use, and that its interfaces are in line with requirements. It must ensure, for instance, that menus and icons display correctly and that they are in line with the actions that users take.
5. Compatibility testing
We mentioned earlier that mobile app testing needs to consider the variety of different devices, of different generations, that consumers will be using. This is where compatibility testing comes in.
Compatibility testing involves testing how software performs on different devices, including their size and screen resolution as well as, for example, their operating system. This helps to prevent issues between different devices, OS, and networks.
There are different types of compatibility testing. These include:
- Cross-platform testing (which tests compatibility with different operating systems)
- Cross-browser testing (which tests compatibility with different browsers, such as Chrome and Firefox)
- Database testing (tests compatibility with various database configurations)
- Device configuration testing
- Network configuration testing (which test for different devices and networks respectively).
6. Certification testing
Certification testing is the type of testing which verifies whether or not your app is up to these specified standards.
If your app does not meet the licensing agreements and standards stipulated by Google, Apple, or Microsoft, it will not be accepted for listing on their respective app stores. Likewise, it’s essential that you abide by the design rules laid down by the relevant app store.
Certification testing will enable you to confirm if this is the case or, alternatively, if the app needs further work.
7. Beta testing
When your app is at the stage where it’s ready to be tested by real users on real mobile devices, this is known as beta testing. These users will undertake a series of tests, in order to ascertain the app’s functionality, compatibility, reliability, and overall usability. This is, therefore, a particularly important part of the app testing process.
There are several factors you should bear in mind when preparing for the beta testing stage. These include the number of participants you recruit to take part in the test, their demographics (which groups is your app going to be targeted at?), and the length of the test, as well as shipping and testing costs.
8. Localization testing
Localization testing is performed to determine whether an app is adequate for use in a particular location. It tests aspects of the software including the user interface, language, currency format, and date and time format, so as to verify that the app is ready to be used by users based in a specific locale.
Designing mobile apps is a global affair these days, and if you want your app to be used in more than one location, you must make sure that it’s suitable for adoption elsewhere.
Thorough localization testing can therefore cut costs in the long run, reducing the risk of problems further along the line. However, it needs appropriate local expertise to perform it.
9. Recovery testing
We mentioned earlier that buggy, poorly-designed apps can be prone to crashing and freezing. This can seriously frustrate users, and do both your app and your wider business lasting reputational damage.
This is why you need to carry out rigorous recovery testing, so as to determine your app’s ability to recover from software problems, hardware failures, and other potential issues.
Recovery testing enables developers to work out whether a software application can continue to operate after it encounters a certain problem or integrity loss. In the recovery testing process, testers attempt to return the application back to an earlier point in time, when it was known to still have integrity prior to the point of its failure.
10. Security testing
Security considerations are uppermost in users’ considerations. Users will want to be reassured that your app keeps their sensitive information safe, and prevents it from falling into the wrong hands.
Your app must, therefore, be subjected to painstaking security testing, so that any potential flaws are isolated and dealt with before the app is rolled out to market.
As part of security testing, your team will look for vulnerabilities that might be exploited by hackers, viruses, and many other potential security threats. If your app is rolled out without having been put through sufficiently robust security testing, your users could be put at risk. By contrast, rigorous security testing allows you to deal with vulnerabilities before rollout.
We should also note here that once your testing processes have been completed, you may subsequently discover issues that had been missed earlier. This is normal, but it will require you to make some swift changes to the code so that these problems are dealt with.
Once these alterations have been completed, you may need to carry out regression testing to ensure that the changes you’ve made haven’t caused any knock-on problems elsewhere
Mobile app testing challenges
The speed with which mobile use has expanded, and along with it the usage of mobile apps, has inevitably caused considerable problems for developers.
The rapid advances in the capabilities, design, and reliability of mobile apps has raised the bar for everyone, and users are no longer prepared simply to accept substandard mobile apps. As well as putting a robust automation framework in place, there are other challenges you must negotiate.
Developers must, therefore, master the art of creating top-quality mobile apps that work equally well across multiple devices and operating systems. This makes the testing process even more challenging, as test scripts must take account of all this. Android apps also have to take individual manufacturers’ user interfaces into consideration, another complicating factor.
Indeed, user interface design must be intuitive and user-friendly across the board, so usability is another vital consideration during mobile app testing.
Touchscreen technology, and the ways in which we use it, continues to change all the time. Developers must understand this, and avoid concentrating their efforts on functionality at the expense of usability. Their test coverage must strike the right balance between both considerations.
Developers and QA testers must also bear in mind the fact that app performance can vary quite significantly between different networks. One user may enjoy flawless performance on their network, while another user on a different network may have a frustrating time simply trying to launch the app in question. This must be taken into consideration and reflected in the testing process.
Finally, a team must have the right mobile testing tools at its disposal so they can put the app properly through its paces and uncover any potential problems.
We’ll look at this in more detail in the next section, but developers must know which tools are likely to help them during the testing phase—and they must have access to them. As they say, a worker is only as good as the tools they’ve got to work with.
So, bearing all this in mind, your testing strategy needs to balance the right mix of devices, including simulators and real devices, as well as differences in connectivity.
It must treat usability as a key priority, though without neglecting functionality. Finally, it must incorporate the right testing tools, so that the team can subject the app to the most rigorous and precise kinds of testing, enabling them to pinpoint any flaws and then resolve them.
Mobile app testing tips and tools
Following on from our discussion in the previous section, then, you must ensure that your testers have access to the right mobile testing tools.
This will make it much easier for them to discover issues that might pose a serious problem for users. Obviously, it’s much better to resolve these before rollout, to avoid negative reviews and the bad publicity that goes with them.
In this section, we’ll take a look at some of the best mobile app testing tools available on the market, discussing briefly how they can help your team raise testing standards and thereby create better, more user-friendly, and more reliable apps for users.
As we’ve mentioned, a reputation for quality can foster long-term loyalties among users, boosting your business.
Here are some mobile app testing tools which are commonly used by businesses
An open-source framework, Appium enables teams to create user interface tests for mobile web apps, native apps, and hybrid apps.
Robotium is a test automation framework for Android. It offers full support for both native and hybrid apps, and requires only minimal knowledge of the application being tested.
Test case developers can use Robotium to write function, system, and user acceptance test scenarios. Robotium can also be used to write robust automatic black-box user interface tests for Android apps.
Selendroid is a test automation framework for native and hybrid Android apps. It can be used across multiple Android devices at the same time, and its built-in Android driver webview tool allows you to test the mobile web.
It supports the hot plugging of hardware devices, and it has a built-in inspector tool to simplify the development of test cases.
Using mobile app testing services to get better results
Mobile app testing is a complicated business. Necessary though it is, there are a lot of potential pitfalls along the way. However, there are third-party mobile app testing services that can help.
These companies can take on the responsibility of putting your app through its paces, delivering better results without compromising on quality.
A mobile app testing service can help you uncover problems sooner, enabling you to address them before your users encounter them. This can lead to improved user satisfaction, giving users real reason to trust your brand. Most importantly, it can save users the hassle of using buggy, poorly-designed apps that cause them avoidable frustration.
With a mobile app testing service, you can get real test data from actual users, giving you detailed insights into what these test users think of your app. You can then feed this information back into the app development process, allowing your team of developers to act on the insights gathered by third-party app testing.
This can also help you to speed up the rollout process, enabling you to get quality apps out to users with less delay.
This means that both your business and consumers benefit. You get to release apps to market sooner, while at the same time sparing users unnecessary inconvenience by cutting out flaws more efficiently. These are just some of the reasons why developers are choosing to make use of mobile app testing services.