Do you know the economic impacts of bugs in your company? Did you know that an hour of downtime due to a bug could cost in excess of $1-$5 million for enterprises or more than $300,000 for SMB's?
We've compiled some of the most important stats you need to know as a business operating in today's digital world. Your customers have an ever-increasing number of choices in who they can choose to transact business with. If your apps and websites aren't top-notch, bug-free and appealing to customers you're going to be losing out.
Here are some of the highlights from the infographic:
$100,000 is the average cost of a single hour of downtime
48% of users are less likely to use an app again if they’re unhappy with the app’s performance
88% of Americans form negative opinions of brands if the brand has a poorly performing app
Consumers expect that your application and website will work as it is intended right from start and are unwilling to give much wiggle room if there is a problem. Smart brands have recognised the importance of getting it right and are investing heavily in testing and quality to ensure their apps and websites are operating at peak performance.
As you can see, the impact of bugs for your organisation could be massive. The only way to ensure that bugs aren't the growth blocker they could be is to ensure you have the right quality strategy in place. Contact Global App Testing today and speak with our team to find out how we can help, no matter where you are in your software development process.
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