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Strategic testing helps you pinpoint and remove issues impacting your growth

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Validate local functionality

Ensure that your software flows work for local users via audits on anything from language, to UX, to functionality.

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Understand local contexts

Speak directly to local users and software experts to get advice on payment and other contexts which impact your MAUs.

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Identify MAU growth opportunities

Search for high-upside low-action growth opportunities by investigating experiences for specific user groups.

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Deliver more inclusive design

Deliver a product which works for a greater proportion of your global user base with global data into your design and quality process.

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Global App Testing helped Canva “feel like it was made for every user and market”

"At the start of their journey, the Australian start-up Canva mainly catered to English-speaking markets. But as Canva's explosive growth took off in international markets, they found they couldn't keep up with the new demands for QA." 

Raymond Torcuator
Localization Quality Manager
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Global App Testing helped Carry1st improve their local checkout completion by 12%

Carry1st works for two hungry markets – African gamers, who want to pay with their preferred methods; and games providers, who want to get to African gamers without getting bogged down thinking about payments. 

Ankur Mithra
Global Payments Manager
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Global App Testing helped Booking.com identify critical bugs in its most important markets

Booking.com had to improve their local quality. And Global App Testing could help. By rolling out testing to their biggest markets, we helped booking.com identify "critical" bugs which was inhibiting their local growth.

Shruthi Ballal
Mobile Quality Specialist
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Global App Testing helped Facebook scale its testing by “an order of magnitude”

“Instead of testing 5,000 apps as planned, partnering with Global App Testing allowed us to increase our testing surface area by an order of magnitude within the same time window.”

Reagan Williams
Platform

First, ensure your product is working for local users like it does at home

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Spot test performance in mixed conditions

Run your tests on network conditions which reflect your users. Identify where the data bottlenecks are slowing users down in poor WiFi and connectivity environments.

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Test representative devices

Run your tests on devices which represent your user base. Test on devices you don't test for in your domestic market, from a mid-range Xiamoi to a recycled Nokia.

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Safeguard integrations including payments

Test your local third party integrations, and execute end-to-end payments with real cash transfers to safeguard your most important user flows.

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Test local physical conditions

With physical software checks, you can test physical elements of your software as well – whether that’s your printer connection or something which requires going out and about.

Next, leverage local opinion to grow your NPS by 20%

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Pulse check local markets

Ask local users what they think and get an answer back within 48 hours. Great for validating local experiences and feature releases with real people on real devices.

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Compare against competitors

Put your product experience in its market context with a global UX report. Aggregate UX and functional feedback for a 360 degree picture of your local experience set against a competitor. 

Choose a long term testing partner capable of supporting worldwide growth

Test in over 190+ countries and territories with a dedicated team used to testing specialized and enterprise applications.

Americas
US
United States
BR
Brazil
MX
Mexico
CO
Colombia
AR
Argentina
CA
Canada
VE
Venezuela
Asia & Pacific
CN
China
IN
India
ID
Indonesia
PK
Pakistan
BD
Bangladesh
JP
Japan
PH
The Philippines
Europe
DE
Germany
FR
France
GB
United Kingdom
IT
Italy
ES
Spain
UA
Ukraine
PL
Poland
Middle East & Africa
NG
Nigeria
ET
Ethiopia
EG
Egypt
CD
DR Congo
TR
Türkiye
ZA
South Africa
TZ
Tanzania
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Three QA strategies which leverage testing to increase local MAU numbers

Sceptical about the role that testing can play in your global growth? We’ve written a blog which sets out 3x testing techniques we’ve used with clients to help them deliver growth across their countries and territories.

“We can’t just make products for 41-year-old tech founders" – Brian Chesky, Airbnb

If you’re based in California, it can be easy to make things for people in California. All of us share a natural and institutional bias towards ourselves. But that bias also represents an opportunity – the billions of users who are not from California, who bring local preferences, local biases, and local opinions. They are under-catered to right now. And the opportunity with global testing is to expand your market share for them

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Speak to one of our testing experts

  • Understand how our solutions can help you
  • Advise on industry best practice
  • Get an estimate for how much GAT costs
  • Give you a platform demo
  • Talk through examples of how we’ve worked with similar companies to yours
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